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OOH Special Presentation by the Ad Club of Toronto

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The Ad Club of Toronto, in conjunction with Rogers Sports and Media and Pattison Outdoor Advertising, brings a special future-focused OOH presentation given on August 12th, 2021. Full of lots of great facts and figures. While it is Canadian based and directed, the content is relevant with the great insights and supporting research shared in the presentation applying across all boarders.  It’s over 67 minutes.

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Like the US, Canadians are out of their home as much as pre-pandemic even with a large portion still working from home. Takeaway for advertisers is they can look to OOH media with confidence as audiences are back and Canada’s very high vaccination rates allow them to open and stay open.

Ryan Imgrund a biostatistician, offers mobility insights, retail insights, Covid insights and what the new normal looks like. Additionally speaking are Peter Kambo, Senior Manager, Media Insights at Rogers Sports & Media; Stacey Sarchuk, Research Manager for Pattison Outdoor share results from current consumer sentiment studies and it is moderated by Kinetic’s CEO Canada, Kevin McDonald.

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