Clear Channel Airports Launches Industry First Web App
Clear Channel Airports (CCA) provides digital on line access to their ad performance. As you read the release below, one wonders the obvious; how soon before similar data is available relevant to ad agencies for planning and buying of both CCA and Clear Channel Outdoor inventory? And the not so obvious; will this type of information ever be extended to traditional OOH lessors or property owners who lease their land to Clear Channel Outdoor billboards? The data and platform is there, why not make available to advertisers? Is it a natural next steps?
Here is an intro to the CCA release.
Digital Advertising Performance Reporting Touches Down in Web App for Airport Media Programs
Clear Channel Airports Launches Industry First Web App for Fast Financial, Ad Occupancy Reporting with U.S. Airport Media Partners
Clear Channel Airports announced that U.S. airports will now have online access to their advertising program’s performance data via Clear Channel Airports’ new cloud-based reporting web app. The innovative web app, compatible with desktops, laptops, iPhones, androids and other ‘smart’ devices, delivers comprehensive and customizable reporting so CCA’s airport media partners can easily and quickly access critical data to better manage their advertising programs and anticipate local economic impacts.
An airport-industry out of home (OOH) first in the U.S., Clear Channel’s reporting web app, utilizing the latest in serverless architecture and multi-facility redundancy, allows airports access to pertinent advertising data 24 hours a day/7 days a week, 365 days a year. Secure access to standard monthly revenue, advertiser and payment reports will be available in the initial deployment. Other reports such as occupancy; rate attainment; and sales and operations activities will be made available on the app in later phases. The app will also archive historical data for access by approved airport personnel when and where they want it.
The full press release⇒ Clear Channel Digital Advertising Performance Reporting