OOH Owner Today –New Tradition
Premium Out of Home Advertising
by Will Farmer
OOH Today
Media and Communications Manager
New Tradition is a premium Out-of-Home media company, specializing in best-in-class inventory across the country. They help brands stay top-of-mind, targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works side-by-side with some of the top brands and agencies, helping deliver exceptional campaigns utilizing their premium large format and transit media. Established in 2010, they seek to capitalize on our 40+ years of industry experience to add creativity and dimension to the world of out-of-home media. They provide the canvas, the inspiration comes from you.
Emily Bennett, the operations manager at New Tradition, provided us with additional insights into what sets New Tradition apart from other companies. Here’s what she had to says:
Interview with Emily Bennett,
Operations Manager at New Tradition
Will Farmer: Why are you in the OOH business?
Emily Bennett: New Tradition’s partners come from an extensive background in the out of home advertising industry and wanted to create a premium vendor business that clients could work with when seeking spectacular large scale advertising inventory in key DMA’s – which New Tradition currently specializes in.
WF: What is keeping you in it?
EB: We are continuously growing and adding inventory in markets where we see a high demand. We’ve acquired smaller OOH vendors such as Total Outdoor in San Francisco as well as partnered with real estate landmarks like Hollywood and Highland keeping us relevant and consistently offering new opportunities to our clientele. Were on the hunt for a large-scale acquisition but will evaluate all opportunities. What is unique about New Tradition is that we can turn around a sizable transaction in a matter of weeks.
WF: What is the greatest success or satisfaction you receive from owning OOH?
EB: Working with our clients, real estate partners and internal team that we’ve built has been very rewarding. We’re very dedicated to continuing to grow and provide our clients with some of the best customer service in the business and will continuously make our prime inventory and service a priority.
WF: How do you obtain new business?
EB: We have outstanding OOH agency partners that we work with daily as well as client direct relationships and referrals. All new business leads should reach out to contact@newtradition.com.
Website: New Tradition Media
Offices: New York – 584 Broadway, Suite 801, New York, NY 10012
Los Angeles – 3007 Washington Boulevard, Suite 205, Marina Del Rey, CA 90292
Email: contact@newtradition.com
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