OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Nathan’s Embraces New Subway Map
Nathan’s Famous is riding the rails of New York’s subway system with a campaign that celebrates the city’s frank-forward subway map redesign.
2. Billboard Encourages New Yorkers to Move to Ohio
A new digital billboard in Times Square is encouraging New Yorkers to “flee” mayoral candidate Zohran Mamdani and move to Ohio. The ad, paid for by the “Vivek Super PAC — Victors, not Victims,” (VPAC) supports Vivek Ramaswamy’s Republican run for governor in the Buckeye state.
Was in NYC for work today. FWIW it’s real
byu/Wide-Alternative-429 incincinnati
3. OOH Drives Travel Decisions
Nearly 4 in 10 consumers say they’re driving more than they did before COVID, and 83% of U.S. adults are planning leisure trips in the months ahead, according to a recent OAAA-Harris Poll study. More than half of consumers have added a destination to their bucket list after seeing it in an OOH ad.
4. Submissions Now Open for 2026 Digital Signage Awards
The 2026 Digital Signage Awards are now accepting entries through September 30 for standout projects completed between July 1, 2024, and September 30, 2025. This year introduces a new “Green Signage” category, with winners to be celebrated in Barcelona on February 2.
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