OOH News You Oughta Know Today

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated May 8, 2025

OOH News You Oughta Know Today

A roundup of the latest industry headlines that should be on your radar.

1. 300 Billboards Blast DOGE’s National Park Cuts

A new four-week campaign is rolling out 300 billboards across 40 cities in the US to protest staffing and service reductions at national parks by the Department of Government Efficiency (DOGE). [NBC Miami]

2. Bager Kicks Off OOH Conference

In her keynote at the OAAA 2025 Media Conference, President & CEO Anna Bager celebrated the industry’s record $9B in revenue and called on the OOH community to embrace four imperatives for sustained growth: unite as one industry, embrace innovation and acceleration, shift from inside-out to outside-in, and champion our people and our future. Her message was clear: OOH’s resilience, creativity, and cultural relevance make it an essential force in today’s media landscape. [OOH Today]

3. Shepard Fairey’s Art Lit Up the Sphere for Earth Month

Last month, artist Shepard Fairey brought his activist vision to Las Vegas with Earth Power Globe, a 90-second animated artwork displayed on the Sphere’s Exosphere for Earth Month as part of the Sphere’s XO/Art program. [Source: People of Print]

View this post on Instagram

A post shared by Sphere (@spherevegas)

4. You Can’t Mute a Mural: Why OOH Works for Small Businesses

OOH advertising isn’t just for big brands with big budgets. From chalk art to mirror decals, small businesses are using affordable, creative OOH tactics to stand out—boosting recall, driving behavior, and proving that sometimes the best way to break through is to show up where people actually are. [Forbes]