Maggi Joins National Experiential as Senior VP

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated May 7, 2025

15 years of experience

Industry Leader Lina Maggi Joins National Experiential as Senior Vice President of Partnerships

National Experiential, the category leader in innovative customer experiences and premium out-of-home activations, today announced the appointment of Lina Maggi as Senior Vice President of Partnerships.

A recognized force in the OOH industry with nearly 15 years of experience, Maggi brings her expertise and relationships to National Experiential’s growing team. Her career trajectory includes leadership positions at industry powerhouses, including Kinetic (now GroupM), Lightbox, Talon, New Tradition, and most recently BCN Visuals, where she pioneered groundbreaking anamorphic 3D campaigns for Fortune 500 brands.

Recently honored as one of “The Top 24 Women Who Drive Growth in Out-of-Home” by OOH Today and recipient of the prestigious Vanguard Award from the DPAA’s Leading Women in Digital Media Awards, Maggi continues to shape the future of experiential marketing. Based in Austin, she maintains a vibrant industry presence as host of the Austin OOH Socials and is also a frequent speaker at key industry events.

“Lina exemplifies the innovation leadership that defines National Experiential. Her addition strengthens our ability to transform brands into unforgettable moments through premium, disruptive experiences,” said Eric Davis, COO of National Experiential.

In her new role, Maggi will focus on deepening strategic client partnerships and accelerating growth for the company’s expanding portfolio. National Experiential has built its reputation by pioneering cutting-edge activation formats including projection mapping, drone shows, and interactive consumer experiences that help brands break through in meaningful ways.

“I’m thrilled to be joining National Experiential and to partner with a team I’ve long admired,” said Maggi. “Having known Eric for 15 years and followed their incredible work over the years, I’m excited to bring my experience and perspective to help elevate what’s possible in the experiential and OOH space.”