OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Samsung Stuns CES 2025 With Stretchable Screen
Samsung used CES to show off a range of bending, bulging and brighter displays.
2. DOOH Delivers 10X More CPM Value Than a Super Bowl TV Ad
OAAA makes the case for DOOH as a smarter, longer-lasting alternative to a Super Bowl spot. For the same $7M spent on a fleeting, 30-second Super Bowl spot, DOOH delivers 7.5X greater reach and 10X better CPM value, offering unmatched impressions and cost efficiency in the top 25 U.S. markets.
3. DirecTV Launches OOH Ad Network
DirecTV Advertising announced plans to launch an OOH ad network, DirecTV Remote, which will deliver ads to consumers on-the-go in hotels, airplanes, and small businesses. Best Buy is the first to use the new service.
4. Top Retail Priorities for 2025
Measurement, omnichannel solutions & programmatic OOH: eMarketer explores the three areas that retailers should prioritize in 2025, according to industry experts. According to OAAA, context will be critical for OOH success in 2025.
“As brands seek more effective ways to stand out, real-time programmatic DOOH will set the standard for impactful advertising,” said Anna Bager, president and CEO of OAAA.
5. Clear Channel Gives OOH Tips for 2025
Clear Channel UK has released a range of recommendations for OOH advertisers, providing what it labels as a “winning formula” for leveraging OOH in 2025.
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