OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
OAAA Shares 2025 Predictions for OOH
OAAA President and CEO Anna Bager forecasts that by 2025, the OOH advertising industry will embrace a more data-driven approach, using advanced measurement tools and real-time programmatic capabilities to enhance omnichannel strategies. Key trends include increased budget reallocation from traditional channels, deeper digital integration, and the incorporation of immersive AI-driven experiences, all while maintaining privacy standards.
Spread Hummus, Not Hate
In the wake of the presidential election results, Hummus Republic – a Mediterranean fast-casual chain that’s all about sharing the love of healthy, customizable bowls and wraps – is calling for unity with their latest OOH campaign running through Nov. 29 in LA.
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Clear Channel Outdoor Wins BIG
The MTA has awarded Clear Channel Outdoor a 15-year deal to take over all management, operations and advertising sales for more than 250 roadside displays on MTA property in the NY/NJ/CT Metro area.
North America Printed Signage Analysis
The North America Printed Signage Market, valued at $12.68B in 2023, is expected to reach $15.93B by 2029, rising at a CAGR of 3.72%, according to Research And Markets’ latest report.
Vistar Launches Auction Packages for Retail & Billboard
Vistar Media has rolled out retail and billboard auction packages curated to simplify access to premium DOOH inventory across Australia’s retail spaces and billboards, enabling advertisers to activate targeted campaigns at scale. These auction packages address a longstanding challenge by separating retail and billboard screens into specific formats—such as large or small scale—making precise targeting easier and more efficient.
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