OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Paris Hilton Launches Hotline OOH
Paris Hilton and her brand company 11:11 Media have launched an OOH campaign called “That’s Hotline,” taking design inspiration from the loud and campy billboards typical of personal injury lawyers. The billboards promote a phone line that lets fans call in to receive advice, empowerment, and motivation from the iconic influencer.
OOH Forecast to Hit $45.3B in 2024
Global OOH spend in 2023 reached $41.9B and represented 5.2% of global ADEX – breaking both the $40B and 5% barriers, according to the 2024 WOO Expenditure survey. OOH spend is forecast to grow to $45.3B USD in 2024.
How DOOH You Stand Out During Big Cultural Moments?
With the Paris Olympics just around the corner, it’s the perfect time to discuss how DOOH can elevate advertising efforts during significant cultural moments. Members of IAB UK’s DOOH Group share specific strategies and success stories of marketers leveraging DOOH to reach consumers during big cultural events.
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