OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
7-Eleven Network Rebrands as C-StoreTV
A DOOH network with 8,500 screens across 7-Eleven stores has rebranded as C-StoreTV and tapped Vengo as its media sales arm.
Billboards Connect Trump to Project 2025
The DNC is launching billboards in 10 cities in battlegrounds linking former Pres. Trump to Project 2025, the conservative plan that backs a dramatic expansion of presidential power.
It’s TRUMP’S Project 2025. Agreed? #TrumpsProject2025Rally pic.twitter.com/F0w9VDeAZM
— Scott Dworkin (@funder) July 13, 2024
How OOH Swept Cannes Lions
Cannes Lions outdoor jury member Julie Thompson shares her findings after judging almost 400 pieces from over 25 countries. “I firmly believe that advances in modern OOH are raising the creative bar on what’s possible and are setting a new standard for all other media. … It’s storytelling on steroids, with consumer connections and engagement galore. OOH is a creative’s candy store, and a brand marketer’s dream.”
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