OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Billboards Celebrate National Spelling Bee Winner
Billboards have been placed around the Tampa area to celebrate Bruhat Soma, a Tampa student who won the 2024 Scripps National Spelling Bee.
The billboards were sponsored by an anonymous person.
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6 Experts Discuss What’s Changing in Retail Media
IAB talks to their Retail Media Group to learn about the latest trends shaping retail media, from the pivotal role of measurement to the emergence of AI-driven storytelling.
Read the full story on The Drum.
Fantasy Football Player Makes Billboard Apology
Zac Evans, a 30-year-old fantasy football manager from Leeds, bought an ad on a digital billboard in Manchester to publicly apologize for finishing last in his friends’ league.
“I thought it would be a good bit of fun at the end of the day and life’s a bit boring, so it’s a good talking point for the memory book,” Evans explained.
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Four Industry Insights for 2024
From AI to CTV and social, the team at Broadsign shares four key takeaways from OAAA’s 2024 OOH Media Conference last month.
Read the full story on Broadsign.com.
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