OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Billboard Blasts Bridge Response
A billboard message paid for by Watchdog RI on I-95 in East Providence criticizes Governor Dan McKee’s administration and the Rhode Island Department of Transportation (RIDOT) for their response to the emergency closure of the westbound Washington Bridge.
“The billboard is certainly talking to an audience that we want to hit,” said Watchdog RI Chairman Ken Block. “And those are the commuters who have been most impacted by the insanity of this closed bridge and the aftermath of what’s happened.”
Most Controversial Billboards of 2024 (So Far)
Bumble, Calvin Klein, and Swehl have encouraged debate and discussion via billboards this year, demonstrating the powerful emotional response large-format “real world” advertising can unlock, according to Dr. Stephanie Gutnik, Billups Global Chief Strategy Officer.
Read the full story in AdWeek.
Apple, McDonald’s, and Disney Lead Rise in Q1 OOH Ad Spend
Top brands with the most Q1 spending were led by Apple, followed by McDonald’s, Disney, Samsung, Morgan & Morgan Attorneys, Hotels.com, Universal Pictures, Amazon, Expedia, and Carnival, the OAAA reported.
As many as 13 advertisers upped their OOH ad spend by more than 1000% in Q1 compared to the same period in 2023, led by Hotels.com followed by QuikTrip, Grammarly, Asana, StackAdapt, Victoria’s Secret, Epoch Times, Jersey Mike’s Subs, Honda, City of Los Angeles CA, Snapchat, VRBO, and Coca-Cola Southwest Beverages.
Read the full story on Street Fight.
Billboards Promote State Police Job Opportunities
Starting this week, the Michigan State Police (MSP) is expanding its recruiting efforts with digital billboards in locations across Wayne County to showcase job opportunities with the department.
Read the full story on Michigan.gov.
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