OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
The Dark Side in Lights: STAR WARS Takes Over Empire State Building
The Empire State Building hosted a STAR WARS light show last month that celebrated fan-favorite scenes on the building’s south side façade. The galactic spectacular was synched to a broadcast of the iconic “Imperial March” on iHeartRadio’s Z100.
Read the full story on ESBNYC.com.
High Winds Topple Billboards in West Virginia
Severe storms toppled billboards in Ona and Charleston, damaging a family home and business, respectively.
Read the full story on WCHSTV.
Woman Searches for Love by Way of a Billboard Ad
California resident Linda Howard has turned back to billboards looking for love after running a holiday-themed campaign. “I just want a good friend to go and laugh with and send him home when I’m bored,’ said Linda.
Read the full story at WBALTV.
Make the Most of Graduation Season with OOH
Graduation season presents a prime opportunity for brands to leverage OOH advertising to connect with high school and college graduates and their families. By strategically targeting locations, crafting celebratory messaging, personalizing content, integrating social media, and creating interactive experiences, brands can make a meaningful impact during this momentous time in their lives.
Read the full story on LinkedIn.
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