OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Crumbl Blends Influencers & OOH
Crumbl paired a Kardashian-Jenner cookie collab with bright, rotating DOOH ads in NYC and LA, delivering 6M digital billboard impressions and 2.7M organic impressions across TikTok, Instagram, and X, showing how influencer buzz and programmatic OOH can amplify each other when handled by a nimble team.
@crumbl A billboard in Times Square? Cause it’s iconic. And we love to do iconic things. 🩷 #Crumbl ♬ original sound – Crumbl
2. Trump Trolled With Epstein Billboard
An anti-Trump group installed a massive Times Square billboard featuring two Jeffrey Epstein emails referencing Donald Trump, coinciding with a House vote to release the full Epstein files. The display is part of a broader campaign—including mobile billboards in D.C.—that was pressuring Congress to make the documents public.
3. HONY Installation Sparks Viral Outrage
A Humans of New York installation in Grand Central went viral after one portrait featured a man saying, “We met six weeks ago. And no offense to my deceased wife, but this is the love of my life.” A TikTok video of the display reached nearly 8 million views, with thousands flooding the comments in disbelief, frustration, and dark humor. The quote became the unexpected flashpoint of the entire exhibit, leaving many questioning why it was chosen for such prominent display.
4. WOO Chief: OOH Is the “Last Heroic Medium”
At WOO’s APAC Forum in Seoul, President Tom Goddard called OOH the “last heroic medium,” noting it has held market share while other legacy channels declined. He highlighted rising consumer trust, OOH’s unmatched scale and impact, and APAC’s outsized growth.
Source: More About Advertising
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