OOH News You Oughta Know Today
Crack Down on Billboards. Solar-Powered Benches. Billie Eilish Teasing. Walmart
OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
California Campus Gets Solar-Powered Benches
Bluebolt Outdoor has installed solar-powered benches on the California State University – Dominguez Hills campus. Provided to the university at no cost, the benches are equipped with device-charging capabilities, all powered by the sun. Each bench features two backlit advertising panels.
Read the full story on Yahoo finance.
NJ Township Plans to Crack Down on Billboards
The Edison Township Council recently introduced a 10-page ordinance aimed at amending zoning guidelines for billboards, after the Zoning Board of Adjustment rejected plans to build one last year, resulting in a lawsuit. A public hearing is scheduled for later this month.
Read the full story on My Central Jersey.
Billie Eilish Billboards May Be Teasing New Album
A series of billboards apparently teasing Billie Eilish’s new album have popped up in major cities across the world, as noted in multiple social media posts. The billboards do not feature the artist’s name but do include her familiar “blohsh” symbol and what appear to be lyric snippets.
on my walk to the gym i saw this ad… is it billie related?!? @billieeilish 🫣 pic.twitter.com/DUih44ITlx
— sam ✨ (@alljusthesame) April 2, 2024
Read the full story in Variety.
Walmart Connect Opens Its Doors to More Advertisers
Walmart is expanding its retail media business to include small marketers, international suppliers, and brands that have not traditionally sold their products in its stores, such as automotive and financial marketers. The retail giant also announced several additional updates to Walmart Connect. These updates are expected to fuel greater competition among marketers using Walmart Connect, which in turn may drive up costs.
Read the full story on Search Engine Land.
IAB Australia: Agencies Taking up DOOH in Droves
Eight out of ten (82%) of agency respondents in Australia use DOOH as a significant or regularly considered part of their advertising activity, up from 69% in 2022, according to research released by IAB Australia. More education and experience is needed to supercharge the usage of programmatic DOOH, which was used by half (52%) of respondents as a significant or regularly considered part of their advertising activity.
Read the full story in Ad News.
Vistar Media Launches New Certification
Vistar Media has introduced the new certification “Accelerate: Selling Digital Out-of-Home” in the Vistar Academy as a follow-up to “Accelerate: Foundations of DOOH.” Vistar Academy is available for free.
Read the full story on OOH Today.
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