OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Lionsgate Debuts Hologram Pop-Ups in Theaters
Moviegoers can pose with digital versions of the Now You See Me: Now You Don’t cast thanks to a nationwide Proto activation—its biggest synchronized deployment yet.
2. JOLT to Acquire Volta Media Network
JOLT is acquiring a major portion of Shell’s Volta Media Network, adding thousands of EV charging and DOOH sites across up to 34 U.S. states. The deal fast-tracks JOLT’s entry into the U.S. market and strengthens its position as the world’s largest combined EV charging and digital media network.
3. Buckle Up for the OOH Ad Gravy Train
With the Super Bowl, FIFA World Cup, and LA Olympics on deck, brands will face both massive visibility opportunities and strict limits from Clean Zones, controlled areas, and IOC rules. OAAA’s Andy McDonald outlines how enforcement varies by city, what legal challenges may emerge, and why early planning, programmatic readiness, and creative off-zone tactics will determine who wins the real-world attention race.
4. UK Billboard Campaign Urges Super Rich to Pay MORE Tax
A billboard in Manchester shows Manchester United co-owner Jim Ratcliffe, installed by the campaign group Everyone Hates Elon, urging higher taxes on billionaires ahead of the government’s autumn budget.
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