OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Fallon Partners with Canva for Billboard Contest
Ahead of the launch of “On Brand with Jimmy Fallon,” NBC is inviting fans to get in on the action with a national billboard design contest. In partnership with Canva, viewers can create their own billboard for the new reality competition series at OnBrandBillboard.com. The winning design will debut on Sunset Boulevard in LA, and the creator will win a free trip to NYC to see “The Tonight Show.”
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2. Bay Area Bachelorette Taps Billboard For Beau Search
A 42-year-old Bay Area woman this month put up billboards along Highway 101 stretching from Santa Clara to South San Francisco as part of her campaign to find her future husband. Potential suitors can check out her website MarryLisa.com, which she carefully curated to include details about herself, endorsements from friends and family, specifics on what she’s looking for in “Mr. Right,” and an application.
3. Adams Acquires Toledo-Detroit Outdoor
Adams Outdoor has acquired Toledo-Detroit Outdoor (TDO), strengthening its presence in southeast Michigan’s Detroit and Ann Arbor markets and expanding into northwest Ohiowith TDO’s 70 billboard displays.
4. Moving Walls Pledges Carbon-Neutral DOOH
On World Ozone Day, Moving Walls announced a landmark pledge to make DOOH campaigns carbon-neutral worldwide. The pledge is anchored on two actions. First, every DOOH campaign will receive transparent carbon measurement at no cost until the end of 2025. Second, every campaign executed through Moving Walls Ads will be permanently carbon-neutral.
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