OOH Moves Today
32 Moves —Employment Picture is Strengthening
OOH Moves Today is the place to recognize your employees’ accomplishments.
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OOH Today keeps you up to date with a summary report, every Friday of all the people moves including new hires, promotions, board appointments, in Billboards, Brands, Agency, OOH planning and buying services, OOH Providers/Sellers and more.
The latest #OOH related changes. Be the first to send your congratulations!
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OOH PEOPLE Moves
Moving UP —PROMOTED
Congrats to TG Shaw, named President, Reeves Shaw Media
See In Depth at bottom of post
Congratulate for starting a new position as Founder at Grubnich Group
See In Depth at bottom of post
Congrats to Jonathan Conway appointed to COO Talon Outdoor Advertising
See In Depth at bottom of post
Congrats to Shabnam Irilian appointed to Head of U.S. Business Operations
Talon Outdoor Advertising. See In Depth at bottom of post
Congratulate Harsh Vardhan Mahipal (哈里) for starting a new position as Business Consultant at Graphixstory™
Congratulate Jim Franklin for starting a new position as Instructor at University of Colorado Boulder
Congratulate Tisha Smith, MBA for starting a new position as Senior Sales Manager at Meeti2i
Congratulate Bram Weinstein for starting a new position as PxP voice of The Washington Football Team at Washington Football Team
Congratulate Matthew Kelchner for starting a new position as Digital Advertising Specialist at Strata Company
Congratulate Josh Janicek for starting a new position as Founder / Managing Director at Noble Talent Co.
Congratulate Lauren Voller for starting a new position as Project Manager at OLIVER Agency
Congratulate Josh Spuyman for starting a new position as National Account Manager at Volcano Coffee Works
Congrats to Diane Bourassa appointed as Director of Sales, Northeast,
Reeves Shaw Media. See In Depth at bottom of post
In depth —
Reeves Shaw, StreetMetrics and Talon
Reeves Shaw Media
Reeves Media is expanding and is now Reeves Shaw Media
Reeves Media is formally changing its name to Reeves Shaw Media, effective immediately.
This name change reflects the expansion of inventory as well as new ownership participation of TG Shaw, who joined Reeves Media in 2019 after 15+ years in the industry with Lamar Outdoor. As President of Reeves Shaw Media, TG will be running the day to day operations including Sales and Operations.
We are also pleased to announce the appointment of Diane Bourassa as Director of Sales, Northeast. Diane also has many years of experience in Out of Home, most recently with Disney Advertising Sales and prior to that with Brite Media Group and Vista Media in New York.
Founder and CEO Patti Reeves will continue to be involved and will focus on new growth opportunities and existing vendor and key customer relations. Visit www.reevesshawmedia.com
TG Shaw, President, Reeves Shaw Media
TG Shaw has been in the Out-of-Home Industry since 2003.
After graduating from Valdosta State University, TG moved back to Atlanta and got his start in OOH with Lamar Advertising. There he managed a large list of both national and local accounts for over 15 years, successfully facilitating over $120m in OOH campaigns.
TG’s two sons, Stratton and Collier, keep him and his wife Jillian extremely busy with sports and activities. In his spare time, you can typically find him on the lake where the family enjoys all sorts of water sports and spending quality time together.
Diane Bourassa, Director of Sales, Northeast Reeves Shaw Media
Diane Bourassa has been in the Out-of-Home Industry since the mid-80’s.
After graduating from Southern Connecticut State University, Diane got her start in OOH with Gannett Outdoor in New Haven, CT and shortly thereafter worked for Gannett Outdoor in Fairfield, NJ.
After initial success in sales, she was promoted with Gannett to National Account Executive, in New York City. In 1996, Gannett Outdoor sold to Outdoor Systems and later sold to CBS/Viacom Outdoor now known as Outfront Media. During her 11 years in OOH National Sales she sold billboards, bus shelters, transit buses and subways to National clients in all US markets and Times Square digital signage in NYC.
In 2001 she joined Vista Media Group as Vice President Director of Sales over seeing National OOH Sales Teams in New York, Chicago, Dallas, San Francisco and Los Angeles selling OOH inventory including billboards and Times Square digital signage in NYC.
In 2008 she joined Brite Media Group, a non-traditional OOH company, Senior Vice President of Sales and Business Development.
In March 2017 she joined The Walt Disney Company in Disney Advertising Sales Group responsible for selling digital, social and linear media and Times Square OOH iconic digital signage.
Former FireFly Exec Joins StreetMetrics Team
At StreetMetrics, we’re doubling down on our commitment to provide accurate and accessible insights for the moving out-of-home (MOOH) industry, and we can’t think of a better person to help in our efforts.
Michael Steinberg, an accomplished senior executive in the out-of-home (OOH) advertising sector, joins the team as an advisor to the company. Michael has over 25 years of sales, marketing, and business development experience and is recognized for his expertise in driving revenue, growth and business development in the OOH channel. Steinberg was previously the CRO at OOH analytics startup Mira, headed up sales and marketing at Clear Channel Spectacolor, the Times Square division of Clear Channel Outdoor, and he most recently led the media insights and analytics team for MOOH’s fastest growing media platform, Firefly. Steinberg noted, “This is an opportune time for the OOH channel. Data, measurement, and analytics are providing the possibility for our industry to have more meaningful conversations with brands, ad agencies and the programmatic ecosystem in a way we’ve not been able to in the past. Measurement and results are paramount to our industry’s growth and the StreetMetrics platform is well positioned to provide brands with actionable metrics and insights that help them meet their marketing goals.”
“Measurement stands as the most desired attribute of OOH advertisements, but measuring the effectiveness of a moving out-of-home (MOOH) campaign has remained a challenge across the industry,” explained StreetMetrics CEO and founder Drew Jackson. “Over the last four years, StreetMetrics has been building a technology platform that gives MOOH media operators and advertisers the only dedicated independent third-party provider to measure and verify impressions.”
About StreetMetrics: Founded in 2016, StreetMetrics (www.streetmetrics.io) specializes in media measurement for moving out-of-home (MOOH) advertisements. The company currently has nearly 10,000 vehicles under measurement for a variety of ad types including municipal transit, rideshare/taxi toppers, car wraps, mobile billboards, airport shuttles, pedi-cabs, scooters, & bicycles. Visit www.streetmetrics.io,
Talon North America Elevates Jonathan Conway to COO and Shabnam Irilian to Head of Business Operations
New York, NY – Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Jonathan Conway as Chief Operating Officer (COO) and of Shabnam Irilian as Senior Vice President, Head of Business Operations in North America (N.A.). Conway, who previously held the position of London-based Chief Strategy Officer (CSO), will now be based in New York City. Irilian, who served as International Operations Director in London, has relocated to San Diego.
“Since joining Talon seven years ago, Jonathan has played an instrumental role in building an incredibly successful business model, driving significant technological innovation, and establishing the agency as a market-leading, award-winning OOH specialist in the UK,” said Talon N.A. CEO Jim Wilson. “His appointment will ensure that Talon is poised for accelerated growth in an OOH sector undergoing unprecedented transformation.”
In this newly created position, Conway will work closely with Wilson in executing the vision and strategy of the North American business, building upon Talon’s strong foundation for driving growth – both for itself and its exceptional roster of clients. He will oversee the daily operations aligned with the agency’s “Smarter as Standard” philosophy and manage deal and partnership integrations. Additionally, Conway will be responsible for spearheading Talon’s technology advancements in the region, including the introduction of proprietary digital, data and attribution products.
As CSO, Conway led Talon’s Strategy, Data and Insights unit, guiding the development of the agency’s data-driven audience targeting and campaign measurement services. In 2017, he established Talon’s first analytics arm, before designing and launching Ada, the agency’s proprietary data management platform. Conway has also served as the strategic lead for Talon’s blue-chip accounts, including Google and McDonalds, earning multiple industry recognitions. Prior to joining Talon, Conway held positions at OMD UK and Kinetic Worldwide.
“I am excited to take on this new role at a time when the OOH sector is primed for disruption and innovation,” said Conway. “As a company, Talon’s purpose is to simplify a complex and powerful OOH medium with smarter, more creative and data-led solutions that drive real business outcomes for brands. I feel fortunate to have played a role in delivering on this mission in the UK and am now looking forward to working with Jim and the Talon team to replicate that success in North America.”
Also in a newly created position, Irilian will be responsible for optimizing Talon’s end-to-end business architecture to ensure that Talon’s people, processes, and products are scalable, adaptable and can capitalize on the growth opportunities ahead. She will be leading on-the-ground integrations and change management for mergers and acquisitions, and will work across internal and external teams to support Talon’s delivery of flawless campaign executions and outstanding client service.
Irilian joined Talon in 2016. She most recently served as International Operations Director where she played an integral role in the development and launch of Talon’s global network Plexus, as well as the management and integration of the Grandesign acquisition in 2019. Before that, Irilian was Head of International, overseeing the expansion of operations into the U.S. in 2018, and Business Director, leading OOH planning across Talon’s independent agency partners. Prior to joining Talon, she held U.S. and UK director and media planner positions at Kinetic Worldwide and Mindshare, where she delivered effective, award-winning activations for top entertainment and technology brands, including Apple.
“Shabnam’s high profile, global client track record has made her a driving force in OOH,” added Wilson. “Combined with her deep industry and operations expertise, Shabnam will reinforce our commitment to driving best practices and client service excellence to facilitate the next phase of Talon’s market expansion.”
“Under Jim’s direction, Talon N.A. is embarking on a bold new direction to drive growth and innovation in OOH. In this new role, I’m excited to explore new business pathways and collaboration, increase the value of our offerings, and build a lasting people-first culture. Being back in the U.S., I look forward to further building the strength of our Talon team,” said Irilian.
About Talon Outdoor
Talon Outdoor is the leading global independent Out of Home (OOH) media specialist and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Headquartered in London and New York with additional offices in Atlanta, Denver, Manchester and San Diego. Please visit www.talonoutdoor.com