OOH Goes … Bowling
1,000 bowling centers
Bowling Center TV (BCTV) Launched by the Bowling Industry
Digital Out-of-Home Network Distributed Across an Enormous National Footprint; Enhancing the Consumer Experience & Delivering Large, Engaged Audiences for Brands
New York City, – Strike Ten Entertainment (STE)and the Bowling Proprietors’ Association of America (BPAA) in partnership with Equity Sports Partners proudly announce the highly anticipated launch of Bowling Center TV (BCTV)www.MyBCTV.com , a digital-out-of-home (DOOH) television network distributed across a significant national distribution footprint of bowling centers in the United States.
Supported by a best-in-class team of technology partners including Cisco and Samsung, as well as funding partner Digital Alpha, BCTV is one of the largest DOOH network deployments to-date. BCTV harnesses the enormous scale of the bowling industry for advertisers while enhancing the consumer experience for tens of millions of bowling enthusiasts. In the process, BCTV will further drive the businesses for participating bowling centers.
The U.S. bowling industry has nearly 5,000 bowling centers and 60+ million annual bowlers. This industry scale across bowling combined with the advancements in television content distribution creates the backdrop for the launch of BCTV to take advantage of two of the fastest growing advertising segments today via the DOOH and CTV advertising marketplaces. Additionally, the creation of an industry controlled national media platform enables bowling to create a broader sponsorship offering for brands that encompasses 365 day-a-year national media and broader marketing, promotional and on-site assets as part of one comprehensive offering.
“Bowling Center TV (BCTV) is set to revolutionize the way brands engage with millions of bowling enthusiasts across the United States,” said Cliff Kaplan, chairman of Equity Sports Partners. “BCTV harnesses the tremendous scale of bowling, to create a platform for brands that can deliver enormous reach, measurable ROI and in the process enhance the consumer experience of the tens of millions of visitors coming into BCTV centers.”
enhance the consumer experience of the tens of millions of visitors coming into BCTV centers
Kaplan continued, “BCTV gives marketers a unique opportunity to connect with large, engaged, captive audiences while leveraging bowling’s on-premise environment and audience dynamics for deep brand engagement. Brands have the ability to create sponsored platforms tied to content on BCTV and create extensions to aspects of the actual bowling experience like birthday parties, perfect 300 games, bowling leagues, daypart driven initiatives and even provides brands the ability to take advantage of the retail eco-system within the centers to drive product sales.”BCTV will run on more than 13,000 state-of-the-art Samsung flat-screen TVs, digital media players, and Cisco hardware found in cutting-edge stadiums, arenas, and entertainment centers worldwide. Each bowling center will have the BCTV screens deployed in a footprint throughout the center and designed to surround the consumer and create engagement throughout the duration of their 1 hour and 45-minute (average) visits. BCTV will be distributed across 1,000 bowling centers in the U.S.
“The bowling industry is currently thriving like never before,” stated John Harbuck, president of Strike Ten Entertainment. “In the aftermath of the Covid pandemic, whereas other forms of entertainment have been deeply impacted in terms of attendance, we have witnessed a remarkable resurgence in attendance and a resilient recovery. These are exciting times as we introduce BCTV in support of our member centers as they evolve the bowling experience for their customers.” Harbuck further emphasized, “For decades, the bowling industry has yearned for a centralized communication platform that enables real-time distribution of messaging. We are eagerly anticipating the unlocking of BCTV’s capabilities, which will benefit bowling centers, advertisers, and our valued bowling customers.”
whereas other forms of entertainment have been deeply impacted in terms of attendance, we have witnessed
With a variety of programming, including sports, news, entertainment, gamification, and consumer engagement platforms, BCTV offers advertisers the opportunity to create a meaningful and lasting connection with consumers. BCTV’s programming blocks will be supported by national and local ad inventory, as well as promotional inventory for customers that highlight special offers in the bowling center. The professionally produced programming will air in 2-3 hour loops, designed to align with the average dwell time of bowling center customers.
“All participating bowling centers will earn a revenue share from the network’s national advertising revenues and the opportunity to sell additional advertising inventory to local businesses, retaining 100% of local ad revenues,” stated BPAA President Kevin Krauss. “We look forward to growing the number of registered qualified bowling centers on the network, making it available to as many BPAA centers as possible.”
To learn more about Bowling Center TV and its exciting offerings, visit www.MyBCTV.com.
About Bowling Center TV (BCTV)
Bowling Center TV (BCTV) is a digital-out-of-home (DOOH) television network launched by Strike Ten Entertainment (STE) and the Bowling Proprietors’ Association of America (BPAA) in partnership with Equity Sports Partners. BCTV is distributed across an extensive national footprint of bowling centers in the United States, offering advertisers access to a large and engaged audience of bowling enthusiasts. Supported by leading technology partners Cisco and Samsung, and funded by Digital Alpha, BCTV represents one of the largest DOOH network deployments to-date. With its state-of-the-art screens and engaging programming, BCTV enhances the consumer experience while driving business for participating bowling centers.
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation and casual bowling marketing arm of the International Bowling Campus (IBC) which includes USBC and BPAA. Strike Ten Entertainment serves the entire IBC by coordinating the sponsorship sales and casual bowling marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. Please visit www.stemarketing.com.
Founded in 1932, the mission of Bowling Proprietors’ Association of America (BPAA) is to enhance the profitability of all of its members. Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides it’s over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.BPAA.com
About Equity Sports Partners
Equity Sports Partners (ESP) is a boutique sports marketing and media company that specializes in working with sports leagues, teams, governing bodies, program producers and networks to provide a range of commercial services to drive their businesses. ESP has a long track record of success helping to launch sports networks domestically as well as internationally and helping these networks build their revenues and enhance their asset value.