OOH Gets Hyperlocal With Celebrity Campaigns Tied Directly to Performances and Appearances

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated May 10, 2023

Using a celebrity spokesperson is nothing new, but celebrity owned and/or endorsed brands are looking to double their impact by using OOH advertising campaigns strategically in the locations where talent performs. In response advertisers are seeing more last minute requests for hyperlocal billboard campaigns that sit directly adjacent to events.

A recent example of this from KEVANI is a Skims brand ad featuring SZA that ran across a huge billboard outside of the stadium she was performing at. The moment went viral with fans, and both Kim Kardashian and SZA posting the billboard on their socials to build hype. KEVANI represents billboards outside iconic performance venues such as The Forum, Crypto.com Arena, LA Live & more. For about more of the last minute celeb campaign requests and the best tips for creating viral OOH campaigns, visit KEVANI website .