OOH —For the Love of Commerce

Criteo Launches Global OOH Campaign “For the Love of Commerce”

Following the debut of a new brand tagline, “For the love of commerce,” at Cannes Lions earlier this year, Criteo (NASDAQ: CRTO) is further cementing its commitment to leading the future of commerce by debuting its largest OOH campaign to-date.

The new campaign spans five global markets, including:

• New York City, New York
• London, England
• Paris, France
• Tokyo, Japan
• Seoul, South Korea

Since its founding, Criteo has been passionate about building solutions that connect brands, agencies, retailers, media owners, and consumers. With a deep passion for commerce, Criteo turns data into meaningful insights, understanding buyer behavior to create moments where people discover and fall in love with the right products and services. This campaign is designed to strengthen those connections across the retail ecosystem by emphasizing how these partners can bring joy back into shopping experiences, build trust with more meaningful connections, advance into the future of AI-driven commerce, and drive smarter commerce growth.

Across buses, billboards, digital newsstands, ticket barriers and more, Criteo’s campaign placements are fully translated and localized to ensure that messaging is both timely and contextually relevant to the environments in which they appear. The campaign will be live starting Monday, September 29, 2025, through November 16, 2025, in various formats.

The OOH placements will also compliment paid media efforts on publisher sites and expand via influencer campaigns on social media platforms, including LinkedIn. Immersive creative activations and visuals will also appear at industry events this fall.

While the advertising landscape continues to evolve, Criteo’s significant scale, unique data access, and cutting-edge technology provide a distinct advantage in navigating these shifts and pioneering new solutions— keeping commerce directly at the heart of every decision.