OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week
Have you seen stellar work out there? Tag us on LinkedIn or shoot us an email.
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1. The hype of Alix Earle’s interactive puzzle piece launch allowed people to pause and look, patiently waiting for the surprise that unfolded. | , Reale Actives Shopify, Quan Media Group, CNC Agency (Coffee ‘n Clothes)
2. New England staple Jordan’s Furniture rebranded and turned to OOH to get the word out. | OneScreen.ai
3. Optro (formerly AuditBoard) made its mark at RSAC San Francisco with a high-impact OOH activation, surrounding attendees with digital and static placements during a conference that defined the future of cybersecurity, AI, and cloud security. | Talon America
4. When competitors were hiking prices, UK mobile network Giff Gaff promoted data boosts (up to 200%) using a giant, furry hugging ad in London, inviting people in for a literal embrace.
5. Global Street Art partnered with McDonald’s and its agencies on the CARDS campaign, delivering a multi-format OOH execution that included a touring collectibles archive, a large-scale public unveiling, and high-impact murals and special builds across the UK.
6. In honor of World Down Syndrome Day, OneScreen.ai partnered with OUTFRONT Media to launch a campaign supporting the Massachusetts Down Syndrome Congress (MDSC).
7. Hulu’s Love Overboard made waves throughout NYC with eye-level billboards featuring bold summer gradients and dynamic visuals, bringing singles looking for love right on board. | Pearl Media, Zenith
8. Louisiana attorney Gordon McKernan is literally stretching the boundaries of billboard creativity while helping Baton Rouge commuters catch the spirit of the holiday. | Lamar Advertising Company
9. From drive-thrus to lunch breaks, the Pepsi Patrol Squad is on the hunt, catching “food crimes” and delivering Pepsi MAX just in time to complete the meal. | Grand Visual
10. By extending the visual beyond the traditional frame, Sewer Ninjas‘ billboard disrupts the expected, creating a lasting impression for drivers and passersby. | Adams Outdoor
Could you let us know if you’ve seen stellar work out there? Tag us on LinkedIn or shoot us an email.
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