OOH Best Creative Last Week Today

Billups, JCDecaux, Movia Media, New Tradition, Ocean Outdoor, Outfront, Pattison, Seen Media Group, The OOH Squad, Vista

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Nov 4, 2025

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OOH Best Creative Last Week Today

The top 10 OOH creative executions that came to our attention last week
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1. HOKA was perfectly positioned for the NYC marathon over the weekend. | billups, New Tradition

2. Parmigiano Reggiano x Jets: because nothing says “go long” like 24-month aged cheese. | OUTFRONT

3. American Express unveiled its mirrored Platinum Card through metallic street installations shimmering across New York in celebration of Olivia Rodrigo’s upcoming concert. | Seen Media Group

4. Vistar put their money where their mouth was with this UK DOOH campaign targeting major media agencies at peak footfall times. | Ocean Outdoor UK

5. Sour Patch Kids lit up Toronto Blue Jays Way. | Pattison

6. ‍Hormel’s DiLusso Deli Trucks rolled through NYC, Long Island, and Eastern NJ, turning heads and bringing the premium deli brand to life. | The OOH Squad

7. Duggal Visual Solutions partnered with Heritage Auctions on a stunning storefront activation using transparent mesh LED. It’s a bold visual statement that turns the entire storefront into a dynamic storytelling canvas.

8. Miu Miu on Madison Avenue. | JCDecaux

9. Wynk took to the streets outside Target as the retailer began sale of infused products in 10 Minnesota stores. | Adgile

10. You can tell they had fun creating this cheeky OOH campaign for Dan Murphy’s, which uses a bold, self-aware tone and the unmistakable “gaze” of Dan himself. From murals to train station takeovers, it playfully invites passersby to lock eyes with the brand and remember who really owns “unbeatable value.”