OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week
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1. In a nod to Pope Leo XIV’s Chicago roots, OUTFRONT launched playful new digital billboards across the city last Thursday with the chant-inspired slogan “Go! Pope Leo XIV! Go!”, designed by OUTFRONT Studios and funded by an anonymous donor.
2. The Ring advertised on BIG OUTDOOR‘s two digital spectaculars in NYC, at the gateway to Times Square and straddling the intersection of 42nd street and 8th avenue.
3. To honor AAPI Heritage Month, Clear Channel launched a nationwide digital OOH campaign themed “Family Resilience,” inspired by the Federal Asian Pacific American Council’s 2025 theme, “A Legacy of Leadership and Resilience.”
4. Blackbird Bend Casino in Onawa, Iowa, partnered with Verde Outdoor to roll out a cheeky Burma Shave–style billboard campaign: six signs in a row, each building on the last.
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5. Catch the Bronx Zoo’s ultra-realistic animatronics in action on Pearl media’s digital screens in Chelsea Market.
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7. In celebration of Mother’s Day, Glossier launched its new scent, Glossier You Fleur, with a citywide sampling campaign across NYC, featuring a custom glass truck, experiential activations, and pop-ups. | Adgile
8. The new 3D billboard for Final Destination: Bloodlines is stopping traffic in LA—and racking up views online—proving once again how high-impact OOH can fuel viral buzz across social.
9. Billie‘s new scratch-and-sniff posters are stopping people in their tracks.
10. The Coca-Cola Company is using multiple OOH formats in their recent product launch campaign for Simply Pop with wallscapes and digital units to highlight multiple flavors. | Pacific Outdoor Advertising
Could you let us know if you’ve seen stellar work out there? Tag us on LinkedIn or shoot us an email.
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[…] Glossier – “You Fleur” Scent Launch (New York City)A custom glass truck toured the city, offering scent samples paired with experiential pop-ups. The bold, stylish rollout not only unveiled a new fragrance but also drove real-time engagement through immersive outdoor moments. […]