OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week
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2. Kitchen Warehouse got creative promoting their Black Friday deals using OOH.
3. H&M‘s fall collection featured Charlie XCX and Lila Moss across statement banners and impactful digital inventory. | Kinetic I the7stars I hashtagOOH I Ocean Outdoor I JCDecaux I Clear Channel UK City Outdoor Media I blowUP media I Infinity Outdoor I Maximus I Outernet London
4. JD Sports Fashion is celebrating family in all its forms this Christmas. Flipping the script on the traditional view of family, the brand is showcasing real, unfiltered moments with “chosen” family. | Goodstuff, Grand Visual, Digital Cinema Media, Talon
5. Ninja lit up Piccadilly Lights in addition to a national OOH LFD via Ocean. | MG OMD, Ocean Outdoor, Talon
6. Bluey rolling in for the holidays in NYC! | do it outdoors media
7. Plumbing Systems took over buses in Summit Country, Colorado, with bus wraps, bus tails, interior bus cards| Street Media Group
8. This custom Barilla Group newsstand was built in Hudson Yards New York. In celebration of World Pasta Day, passersby were given free boxes of pasta cleverly embedded with a subway pass so they could simply scan their pasta box for seamless access to the subway. Red Rock Outdoor, Outdoor Media Group (OMG), Omnicom Media Group OMD USA, OMD Italy Metropolitan Transportation Authority, LePub LePub | Milan
9. This SURREAL ad taps into nostalgia with an unexpected twist.
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These campaigns are such inspiring examples of how creative OOH advertising can grab attention and leave a lasting impact! From my experience, adding a dynamic element like vehicle branding (e.g., trucks or mobile vans) can amplify campaign reach, especially in areas with heavy foot or road traffic. It’s exciting to see how OOH continues to innovate. Would love to know if any of these campaigns integrated mobile formats like branded vehicles to extend their visibility!