OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week.
Have you seen stellar work out there? Tag us on LinkedIn or shoot us an email.
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1. CalFresh is up and running throughout California, highlighting the health risks hiding inside sugary drinks. | Lamar
2. An entire stadium – complete with a massive 220 x 30-meter LED screen – was built for 10 Adele shows.
3. Guild taps into the power of OOH to share their mission of unlocking opportunities for America’s workforce, while showcasing their team spirit during the world’s biggest sporting event this summer. | Clear Channel Outdoor
4. TikTok: Now playing on Volta Media screens.
5. A Philadelphia man is looking for love on a Lamar billboard.
6. Yorkshire Tea, the UK’s best-selling tea brand, jumped on the opportunity to highlight its distinct brand personality through a bespoke dynamic OOH campaign. When the Australian swim team secured 18 medals (7 Gold, 8 Silver, 3 Bronze) across the swimming events, compared to their Great Britain counterpoints who secured only five (1 Gold, 4 Silver), Yorkshire Tea was quick to acknowledging that yes, Aussies are good at swimming!
… no mention of the USA’s 28 swimming medals (8 Gold, 13 Silver, 7 Bronze).
7. From digital spectaculars, barricades, bulletins, shelters, and more, Disney was able to “Paint the Town Red” to promote “Descendants The Rise of Red.” | OMG23
8. 🌺 To celebrate the launch of the highly anticipated film adaptation of Colleen Hoover’s best-selling novel, “It Ends With Us,” Sony Pictures Entertainment brought Lily Bloom’s flower shop to life with a stunning OOH flower wall at Westfield White City! | Grand Visual, MG OMD, Empire Design,| AmbientWW, Talon
9. Xtep took to the streets of Paris to launch its latest Xtep 160 X 6.0 PRO running shoe, with two wrapped buses. | billups
10. To celebrate Nissan Motor Corporation‘s first fully-electric NISMO model in this market, the brand was live on the iconic Ocean Outdoor Piccadilly Lights with incredible 3D DOOH creative. The content was then repurposed for the brand’s social channels including paid social ads. | Talon, TBWA\Worldwide, MG OMD & Grand Visual.
If you’ve seen stellar work out there, we want to know about it. Tag us on LinkedIn or shoot us an email.
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