Whether you like fake OOH or not, this is excellent execution and fun idea. Magic of mixed reality making outdoor go digital. It is an illusion with CGI layered over an actual site.
What could you do in your location sheets to make it more interesting? Thomas Cook ( India ) Ltd.

OOH Best Creative Last Week Today
The top 11 OOH creative executions that came to our attention last week.
If you’ve seen stellar work out there, we want to know about it.
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Sonic used Visen, a backlit display system that can be installed over a static bulletin, in Lubbock, Texas! As the sun goes down, the backlit LED lights illuminate which allows a different design to be displayed. Lamar
Superside‘s first OOH campaign. View the case study from AdQuick.
Spotify Wrapped latest campaign on OPEN Media UK‘s Wembley BoxPark site.
Food Truck Promotions teamed up with Posh Peanut®️ to celebrate Poshmas in Los Angeles.

Promoting Evolution Expeditions on the Vegas strip.
The Trolls roll into a bus stop in Oslo thanks to JCDecaux Norge.
Fancy a lift this festive season? 😉
Second Harvest Food Bank of Metrolina (SHMETROLINA)for Giving Tuesday. Adams
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