13th February 2023
OOH Capital adds new Partner
Philip Thomas, formerly Co-CEO of JCDecaux UK, has joined OOH Capital, the global Out of Home advisory company and consultancy.
Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO. Over this period, he oversaw several key strategic acquisitions and their subsequent operational integration, and was part of a team winning and securing key partnership concessions.
Prior to leaving JCDecaux he was part of the management team that created the global supply side programmatic trading platform, VIOOH, based in London, and spent three years on their board as a non-Executive Director.
He is a qualified accountant with a degree in Business Studies and previously worked in a variety of industries including IT with Burroughs (now Unisys), followed by a motor group working with ASDA. Before joining JCDecaux he was part of the team that formed Tchibo Coffee in the UK as Finance Director and then as Managing Director.
Tom Goddard, Chairman of OOH Capital says: “I am thrilled to welcome Phil as our newest new partner, someone with impeccable credentials and a proven track record. He joins our existing partners in a dedicated client-focused specialist OOH advisory service.”
OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape. It operates globally and services also include specialist advice on mergers and acquisitions, OOH digitization strategy and implementation for governments, local authorities, and cities.
Additionally, OOH Capital advises brand owners and technology companies on the best ways to increase their revenues from OOH, now accounting for around seven per cent of the $600 billion worldwide advertising market.
OOH Capital is headed by its Chairman Tom Goddard and includes Managing Partner Annie Rickard; and Partners Philippe Baudillon, Stephen Freitas, Fred Kuhlman, Jim Lui, Sheldon Silverman, and Carlos Viladevall.
About OOH Capital
OOH Capital is the complete Out Of Home consultancy for a time when technology is transforming Out Of Home media at a seismic pace. At OOH Capital, we help our clients, from cities and municipalities to brands and businesses, realize value from the limitless potential of Out Of Home media. Our partners’ experience covers 75 countries, 165 cities and 48 companies so we are well equipped to advise globally. We are comprehensive in capability, international in reach and extensive in expertise. From assessment and evaluation, through to strategy, deployment and delivery, OOH Capital is the complete partner.