The Best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
Spill the tea
Australia: Tetley’s latest campaign is spilling secrets. The staple tea brand has used the Gen Z saying, ‘spill the tea’ to inspire a younger demographic to enjoy a cuppa while sharing some hot gossip. This campaign comes as Tetley rebrands itself to 15 to 35 year olds, who may not see tea as an option when catching up with friends.
Creative: 303 MullenLowe
Media agency: Wavemaker
Out of Home: QMS
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Hello Shazam Australia: What better way to broadcast a movie premiere than with a massive billboard with super hero lighting? Universal Pictures pulled out all the stops to promote their latest blockbuster Shazam: big bold and BRIGHT. Creative: MediaCom Media agency: MediaCom Out of Home: JCDecaux |
| Jack in a building Australia: 3DOOH continues to amaze, as Jack Daniels takes advantage of this new tech. The animated iconic bottle within the borderless frame creates a stunning visual experience. Creative: Prodigious (with POLY) Media agency: Starcom Out of Home: oOh!media |
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An unlikely combination UK: With Gigi Hadid’s ‘Pasta alla Vodka’ recipe going viral, an unusual brand collaboration has formed between Heinz and Absolut Vodka. The clever creative combines the distinctive characteristics of each brand, making for an eye catching campaign. Creative: Heinz in-house Media agencies: Carat UK Out of Home: Clear Channel UK |
| Coca Cola Masterpiece São Paulo: Travelers at Guarulhos Airport got a surprise when a 3DOOH billboard featuring Vermeer’s ‘Girl with the Pearl Earing’ passed a Coke from the screen to a near-by vending machine. The fun stunt follows on from Coca-Cola’s ‘Masterpiece’ ad campaign that features other notable artworks. Creative: David Miami Media agency: N/A Out of Home: JCDecaux Brazil |
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