Officeworks to expand retail media offering with in-store screen network 

Roll out follows successful screens trial and builds on existing retail media offering

Sydney -: Officeworks is expanding its retail media offering with the addition of digital screens in 170 of its stores nationally, enhancing customers’ in-store experiences and expanding its media offering for brand partners.

The roll out follows a successful trial in key stores and builds on Officeworks’ successful retail media offering which already offers the opportunity for partners to access a range of owned and paid media advertising. Officeworks’ screen network will display a combination of branded and supplier content on new state-of-the-art digital screens strategically positioned throughout the store for maximum visibility and impact.

Officeworks general manager of customer and online Jessica Richmond said the new in-store screens would further enhance Officeworks’ retail media offering and provide new ways to deliver value to customers and suppliers.

“Reflecting our commitment to making bigger things happen, this evolution of our retail media network will provide our customers with an improved in-store experience and give brand partners the opportunity to connect with them at scale. We’ve seen a strong response from supplier to our current retail media offering so we’re excited to now give them and new brand partners access to digital screens across our store network nationally,” Richmond said.

“Reflecting our commitment to making bigger things happen

reo, powered by oOh!media, has been selected by Officeworks to deliver and manage the in-store screen network, including hardware, software and services, under a multi-year agreement.

Neil Ackland, chief retail media Officer, oOh!, said: “Officeworks is an iconic and trusted brand, and this partnership highlights the strength of reo in enabling retailers to stand up a best-in-class screen network by tapping into the expertise of reo and oOh!. I’m delighted to be working with Officeworks to bring their strategic vision to life.”

Installation of in store screens is underway with the full expanded network available from March 2025.

ABOUT OFFICEWORKS
Established 30 years ago in Richmond, Victoria, Officeworks is one of Australia’s leading retailers, selling a range of products and services in a variety of areas including technology, stationery, education resources, furniture, art supplies and print and create. Officeworks is convenient for its customers all over Australia, operating more than 170 stores, online channels with 40,000 products, and delivering to over 3,000 postcodes.

ABOUT reo, POWERED BY oOh!media
reo partners with retailers to build best-in-class, omnichannel retail media networks that unlock incremental revenue opportunities for Australia and New Zealand’s leading retail brands, in the fastest-growing advertising channel – retail media. Drawing on oOh!media’s leadership as Australia’s #1 Out of Home company, reo brings together a team of retail media and sales specialists to leverage retailer’s websites, stores and customer data to create highly profitable businesses that deepen relationships between the retailer, brand partners and their customers.  Find out more at https://oohmedia.com.au/retail-media

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