Of Boats, Buses and Terminals
New York Waterway
Outdoor Solutions Group Launches Digital Advertising Network With New York Waterway
Outdoor Solutions Group is proud to announce a digital technology evolution within the New York Waterway ferry system’s advertising program. Within the iconic NY Waterway ferry terminals and ferries, the new digital network media opportunity provides advertisers eye-level dynamic digital canvases to reach their target audiences of thousands of people traveling throughout the ferry system every day into New York City.
This first phase of the digital network is located within the Midtown W. 39th St NYC and Port Imperial Weehawken NJ ferry terminals, as well as the highest trafficked ferries. The network is made up of 27 digital displays, comprised of fourteen 75” portrait displays, one 55” portrait display, and twelve 43” portrait displays inside the ferries, utilizing UHD Samsung QMR series displays and Broadsign content management & programmatic software.
The digital display network generates 4,525,444+ total weekly impressions according to Geopath, and an estimated additional 1,174,176+ “digital moving out of home” total weekly impressions inside the ferries.
Rosemary Valenti, CEO of Outdoor Solutions Group said “We’re excited to bring the dynamic capabilities of digital displays to the New York Waterway ferry commuter system. Going digital compliments and elevates our combination of advertising opportunities for our partners and clients. TSI Touch’s custom in-wall enclosures, paired with the protective anti-glare glass, made the new digital network compliment New York Waterway’s existing designs and locations. ”
Matthew Valenti, VP of Outdoor Solutions Group said “Adding the capabilities of ultra-HD digital displays, programmed by Broadsign, upgrades our advertising program with greater lasting impressions to the sophisticated audiences we reach every day. Combining the power of digital, static, transit bus wraps and spectacular ferry wraps provides impactful opportunities for every type of advertising campaign.”
“TSI Touch had a great opportunity to collaborate with Outdoor Solutions Group and put our efforts together to deliver a premium signage experience to the NY Waterway ferry system.” said Gary Mundrake, President at TSI Touch. “We’re pleased to provide an innovative digital signage solution to this project and to be able to offer our partners nothing but the best,” said Mundrake. He added, “Our solution will help inform and reach thousands of commuters each day.”
Pearl Media and Outdoor Solutions Group have been partners since 2021. Anthony Petrillo, CRO of Pearl Media says “The new set of digital inventory throughout the waterway system allows brands to reach this very desirable audience seamlessly. Our partnership with OSG is always focused on developing the most meaningful media options for clients and this digital integration does exactly that. Brands now have the ability to communicate with waterway travelers in an even more effective way.”
Outdoor Solutions Group also partnered with Oak City Integrations for the digital network launch. “Oak City Integrations is excited to collaborate with OSG and their team of partners for this installation. Transportation display technologies are constantly evolving. A Broadsign powered environment is capable of running both a single piece of content synched across all Samsung screens – a creative domination, as well as running multiple versions of creative synched across select screens – a campaign domination. Together we created a system that is creatively nimble, remotely monitored 24/7, can expand and contract with ease and reaches some of the most sophisticated consumers in the New York & New Jersey area.” said Daniel Odham, Owner of Oak City Integrations.
About Outdoor Solutions Group:
Outdoor Solutions Group represents the New York Waterway advertising program. The new digital display advertising network adds new eye-level digital displays inside the highest trafficked NYC & NJ ferry terminals and interior ferries operated by NY Waterway. OSG also represents the advertising program wrapping NY Waterway’s fleet of NYC buses, commuter ferries and station domination media programs. For more information, please visit https://www.osgnyc.com.
About Pearl Media
Pearl Media develops, manages and sells unique marketing digital and static media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. . For more information, please visit https://pearlmedia.com.
About TSI Touch
TSI Touch strives to touch the world through visual technology. The employee-owned company is a leading manufacturer of touchscreen, digital signage, and protective solutions for commercial grade displays and video walls. TSI Touch is dedicated to consistently providing customers with high quality, cost-effective solutions. Customer satisfaction is the top priority of the organization and as a result, TSI Touch offers the best products the industry has to offer. For more information, please visit https://www.tsitouch.com/
About Oak City Integrations
Oak City Integrations is a consulting company that plans the installation of digital content management networks from concept to launch. Specializing in digital signage, projected content and interactive experience design for Lifestyle Centers, Transit Systems and Experiential events. For more information, please reach out to Daniel Odham.