Upcoming Webinar:
This Year, Next Year: GroupM MidYear Ad Forecast
The OAAA is hosting a webinar for OAAA members in a few weeks with GroupM’s Kate Scott-Dawkins who will be sharing insights from GroupM’s Midyear Advertising Forecast. This should be a great conversation. See below for more details below from the OAAA.
Join OAAA’s Steve Nicklin and GroupM’s Kate Scott-Dawkins on Wednesday, July 17, 2024 at 2PM ET
for an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast.
Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years.
Here’s a sneak peek at the forecast:
- OOH’s US Growth in 2024 of 5.6% (including political) is broad-based with new advertisers coming into the channel, including CPG brands.
- The channel is also attracting new types of political spending, with more state-wide offices using OOH than in previous election years.
- DOOH is forecast to represent 40.3% of channel revenue in 2024, with this figure growing to 44.1% in 2029.
Link to register: https://oaaa-org.zoom.us/webinar/register/4517198419153/WN_b8iCuYj-SQW3Qlu8v7JNTg
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