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OAAA + 4As: OOH Future Forum

Out of Home Week New York

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The OAAA just launched the OAAA + 4As: OOH Future Forum event during Out of Home Week New York. Here are the details to add to your event calendar.

Now in its second year, this collaborative event is jointly hosted by OAAA and 4As. It’s a half-day summit bringing together marketers, agency leaders, and media innovators to explore OOH’s unique power in today’s fragmented advertising landscape. As consumers become harder to reach, OOH continues to deliver unmatched scale, cultural relevance, and real-world impact.

Event Details:

Date: Thursday, October 16, 2025

Time: 12:00–5:00 PM ET

  • Lunch: 12:00–1:00 PM
  • Programming: 1:00–4:00 PM
  • Networking Reception: 4:00–5:00 PM

Location: Omnicom Media Group, 195 Broadway, NYC 10017

Featured speakers already include:

  • Erin B. Lanuti, Global Chief Innovation Officer, OPRG
  • Ed Maher, RVP, Head of Clear Channel Health Solutions, Clear Channel Outdoor
  • Jim Norton, Chief Revenue Officer, OUTFRONT Media
  • Ian Dallimore, VP, Digital Growth & GM of Programmatic, Lamar Advertising Company
  • Esther Raphael, CMO, Intersection
  • Lucy Markowitz, SVP, GM US Marketplace, Vistar Media
  • Jill Schnitt, President, Outdoor Media Group

The event is free to register at oohfutureforum.com

About Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.

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