New York Knicks Captain’s Mom Unveils MSG Billboard on Opening Night

Siegelman Stable was back for tip-off on opening night of the New York Knicks season. If you were keeping up with the New York Knicks this offseason, you would have seen at least one player a week wearing Siegelman Stable. The brand has infiltrated the players’ closets, after releasing two drops of hats last season. It’s a player’s favorite, as well as a fan favorite.

Siegelman Stable was back on opening night with two new hats available. The two hats embody Siegelman Stable’s classic look of a five-panel silhouette. One now infamous style two-toned cap, with the vintage Knicks logo on the right side. Another, in New York Knicks blue and orange colorway, featuring a new look for Siegelman.

Concurrently, just outside Madison Square Garden, an OUTFRONT Media billboard unveiled the face of this year’s New York Knicks x Siegelman Stable campaign. The story of family has been a thread of conversation over this offseason. Siegelman Stable is a heritage family brand that is bringing another family story to the big lights to start this season.

Sandra Brunson, mother of newly appointed New York Knicks captain, Jalen Brunson is this year’s face of the campaign. Yes, Brunson’s dad is a coach of the New York Knicks and played himself in the NBA, but his mother played a pivotal role in his upbringing and in his game of basketball. Sandra continued to motivate Jalen as a player and a leader. Leading him to be the newest captain of the New York Knicks. She used to cut newspaper clippings of opposing players saying things about him and tape it to the mirror or put it in his bag. Since High School, Sandra would text Jalen every game day to build him up for that day’s game. As he takes the court for a new season with the New York Knicks and now as the captain of the team, she shares her text with all of NYC.

Sandra Brunson was there for the billboard reveal!

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