Coca-Cola Sustainability Planning Includes OOH
In an effort to encourage recycling, Coca-Cola ran an OOH campaign in Europe taking the Coca-Cola white ribbon swirl and creating directional signs that point passersby to recycling bins which are located directly below the billboards. Publicis, Italy for created for Coca-Cola. The message, “Open, taste, recycle with us.”
This would seem like a natural with the trash receptacles or Green City Solutions’ Solar Recycling Kiosks, our Jim Johnsen wrote about May 19th for OOH Today. I trust the spec art is nearly completed. Big Belly.
Coke says source-separated recycling goes up by 141 percent when you make the bins easier to find and the campaign is already making a difference.
⇐Other white ribbon campaigns of recent note are ‘grasping hands.
Another, the 11 second video below, recognizing the President Trump and Kim Jong-Un summit. ⇓
The Coke recycling campaign reminds us of the McDonald’s’ Golden Arches directional OOH campaign which appeared last year. Regardless, stellar stuff.
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