Movia goes Programmatic with Digital Mobile Billboards Worldwide
Movia, the moving media market trailblazer, is at it again! Recently launched Digital Mobile Billboards Worldwide Programatically.
After completing a successful first campaign with Audible, GroupM, and Perion (formerly Hivestack), the network is officially available to all OOH marketers.
With Mobilytics providing audience measurement and attribution studies for 70% of Digital Mobile Billboards Worldwide, the team has access to a global inventory, including the US, Canada, Mexico, the UK, Europe, Australia, New Zealand, Egypt, Panama, and Paraguay. More markets are coming online weekly.
Inventory is only available through PMP deals that can be set up by contacting the Movia team. The inventory is bought similarly to a direct buy, with the advertiser choosing the dates, timing, and location details at least 2 days in advance. The minimum is a standard 8-hour interval with a 100% share of voice. Deal IDs can be created quickly, and campaigns confirmed within minutes.
Right now, the inventory is live on Perion and Broadsign and will go live with other DSP and SSP partners in the coming months.
Please reach out for more information and availability of dates for your upcoming campaigns!
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