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More Hot Soup OOH Finds its Way to Bus Shelters

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Maggi brand soup 3D cup on bus shelter
How’d they do that?

Maggi’s Piping Hot Cup-a-Soup
in Steaming 3D Bus Shelters | JCDecaux

Not to be out of homed by Panera Bread’s larger than life steaming billboards, JCDecaux and Maggi take their Hot Soup installation to bus shelters. Steaming their way with a creative 3D cup prop and smoking #OOH installation.

View the 51 second video of a big steaming cup for the Maggi packed pastas and soups.





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