MilkMoney’s Work with Pharrell and Jay-Z Takes ‘Entrepreneur’ OOH
Miami, Atlanta, Los Angeles, Detroit, Norfolk, Tulsa and Houston
Pharrell and Jay-Z’s New Song ‘Entrepreneur’
Challenging Systemic Racism
In a recent song release by Pharrell Williams and Jay-Z, MilkMoney, the on-demand media buying platform, connecting advertisers with premium last-minute outdoor advertising deals, secured OOH and DOOH for the campaign in: Miami, Atlanta, Los Angeles, Detroit, Norfolk, Tulsa and Houston.
Jay-Z and Pharrell Williams reunite on “Entrepreneur,” which the pair released last Thursday at midnight. The song is accompanied by a new music video that spotlights black men and women, including Tyler, the Creator and Issa Rae, who have started their own businesses.
“Entrepreneur” is “all about how tough it is to be an entrepreneur in our country to begin with,” Pharrell told Time. “Especially as someone of color, there [are] a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education, and representation?”
“We believe strongly in the messaging of this campaign, and are proud to work alongside Pharrell Williams and Columbia Records to increase awareness.” – Sam Keywanfar, CEO / Founder MilkMoney, Inc
“We believe strongly in the messaging of this campaign, and are proud to work alongside Pharrell Williams and Columbia Records to increase awareness.”
OOH Providers used for the buy were Mahlmann Media, Lamar, Brooklyn Outdoor, New Tradition and Orange Barrel Media.
Music Video: https://www.youtube.com/watch?v=bTOoY5MIkvM
Song Lyrics: https://genius.com/Pharrell-williams-entrepreneur-lyrics