Poster Panels Mean Business
MB Financial Bank (mb) is a 100-year-old bank in the Chicago area. Branches number too many to count. As big as mb is, they know to be successful they must individually support metro area local branches. Investing in those communities, mb tapped Clear Channel Outdoor’s poster inventory with custom placement identifying the small towns and cities. Superb targeting by mb naming neighborhoods Edgewater, Northwest Side, Pilsen and Ukrainian Village, as exampled in the photos below. Who says Posters are a dying OOH format? Hyperlocal at its best. Thanks to Gavin Coll whose LinkedIn post on MB campaign brought the buy to our attention.
‘mb means business’ #Outofhome means great business.
