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Mabin and Wilson on Why OOH Should be Your Choice Media for 2023

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OOH OH Fireside Chat:
Why OOH Should be Your Choice Media for 2023

Tuesday, February 14th, 2pm EST

As advertisers prioritize efficiencies and outcomes, OOH is a proven channel for driving full funnel brand results — and poised to take even greater share of ad spending this year. Brands and agencies are increasingly turning to a transformed, brand-safe and unmissable OOH medium that offers scale, boundless creative opportunity, increased interactivity and performance outcomes for reaching high-value and engaged audiences in their daily journeys in more precise and measurable ways.

Join Geopath President Dylan Mabin and Talon America CEO Jim Wilson as they share perspective on why OOH should be your choice media for 2023 and how advertisers can take advantage of the growing array of inventory formats, new targeting capabilities and outcomes-based measurement to unlock the full potential of OOH.

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