Lure Outdoor Acquires City Streets USA’s Assets
Lure —OOH Inventory Now LA, Chicago and NYC
Lure Outdoor Acquires City Streets USA’s Assets
Lure Outdoor is pleased to announce its acquisition of City Streets USA / Wildposting, a leading street-level Out-of-Home company. With complementing portfolios of similar inventory, the acquisition was a natural fit. The deal expands Lure’s dominance in large format street-level advertising in NYC, and marks its first venture into the LA and Chicago markets.
“City’s inventory brings us over 50 units of rare and exceptional quality, and establishes Lure’s presence nationally,” said Jonny Kaloudis, CEO of Lure Outdoor. “City’s founder, the late Rick Del Mastro, was our mentor. We thank Dawn and the Del Mastro family for their friendship over the years, and wish them well as they continue their focus on City Outdoor USA.”
Advertisers can anticipate the same rigorous standards of quality and service they have come to expect from Lure over the past seven years across the broader inventory.
Lure Outdoor, founded in 2013, is a premier Out-of-Home media company specializing in high-impact “eye-level” signage in the most coveted urban locations. See http://www.lureoutdoor.com
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