Live (almost) from Baton Rouge —Olivia O on Digital and Dirt

OLIVIA O to Digital and Dirt

We have listened to all the ‘OOH podcasts’ over the years, and wannabe OOH experts typically host many with nearly no, zero, bupkis OOH experience beyond their self-proclaimed loud voices declaring themselves knowledgeable OOH professionals. Listener beware! 

Our sole recommendation for an OOH podcast hosted by a legitimate OOH professional is still Ian Dallimore’s Digital & Dirt. Dallimore is Vice President of Digital Growth and Programmatic GM, with 20 years at Lamar. (Sean, make this guy a Senior VP already) 

In this episode, the OAAA’s CMO traveled to Baton Rouge, Lamar Advertising’s World Headquarters, to appear on Ian Dallimore’s podcast, Digital and Dirt. Safe to say, she was right at home behind the mic, as she shares, growing up in a family of influencers means she’s no stranger to the spotlight. The guest is Olivia Oshry, CMO of OAAA.

In this episode, you’ll hear:

• How Olivia’s non-linear path into marketing, including her early days at AOL, shaped her perspective on brand, media, and storytelling
• Why many of the patterns from the early digital era are re-emerging today
• The role mentorship, hard work, and curiosity play in long-term success
• How bridging digital and physical media reinforces the value of real-world connection
• The thinking behind OAAA’s “Human Medium” positioning and what sets OOH apart today

It’s a great conversation that reinforces the power of our medium and where it’s headed.

Behind the Scenes

Olivia Oshry traveled to Baton Rouge to visit Lamar’s HQ and recorded the podcast while she was in town.

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