Liquid Outdoor Partners in Multi-Property Deal to Develop High-Impact Displays
CenterCal Properties
Liquid Outdoor Partners with CenterCal Properties in Multi-Property Deal to Develop High-Impact Advertising Displays
New York, NY — Liquid Outdoor, a leader in out-of-home advertising innovation, has announced a multi-property agreement with CenterCal Properties, one of the nation’s premier mixed-use and retail developers. The deal will bring a cutting-edge suite of static and digital advertising displays to key CenterCal locations across the U.S.
As part of the partnership, Liquid Outdoor will design, build, and operate a range of outdoor assets, including interactive digital kiosks, large-format digital screens and static spectaculars. These installations will be integrated into high-traffic lifestyle centers, boosting brand engagement and enhancing the customer experience.
“This is more than just signage — it’s about creating immersive, high-demand media environments in some of the most vibrant retail destinations in the country,” said Paul Ducharme, Managing Partner at Liquid Outdoor. “CenterCal’s properties are ideal for forward-thinking advertisers that meet consumers where they live, work, shop, and play.”
“This is more than just signage — it’s about creating immersive, high-demand media environments…
“Partnering with Liquid Outdoor allows us to bring dynamic, best-in-class advertising to our centers—creating new opportunities for our brand partners to engage with our communities in meaningful ways,” said Erick Klafter, Senior Vice President of Asset and Property Management.
The rollout will begin Q2 2025 and includes flagship locations in California, Washington, Oregon, Idaho and Utah, with additional properties to follow.
Liquid Outdoor Media continues to expand its national footprint by combining premium real estate with next-generation advertising technology. This partnership reinforces the company’s mission to redefine how brands connect with audiences in physical spaces.
About Liquid Outdoor Media
Liquid Outdoor is a technology-focused, boutique outdoor advertising company with over 55 static and digital billboards, as well as over 250 digital interactive smart kiosks, operating in 12 major metropolitan markets. Since 2008, Liquid Outdoor has been developing successful projects in both public and private spaces, generating significant ancillary income for its partners. Headquartered in Manhattan and with regional offices in Los Angeles, Miami, Katonah, NY and NJ, Liquid has a talented team that prides itself on offering unique media assets with exceptional customer service. Visit http://www.liquidoutdoor.com
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