Lightbox Launches Pride Campaign
In celebration of Pride Month, Lightbox launched a donation drive campaign for non-profit LGBTQ+ organizations across the country.
The national effort running on 4,500+ screens across 75 markets underscores the company’s commitment to inclusivity and equality and is using its network to drive awareness of the partner organizations’ vital role in supporting the LGBTQ+ community.
Partner organizations include GLAD, Outright International, SAGE (Services and Advocacy for Gay, Lesbian, Bisexual and Transgender Elders), It Gets Better Project and the National Center for Transgender Equality. Each is featured in a :30 video spot highlighting the group’s mission, and includes a QR code to instantly donate.
“We wanted to go a step further than a standard ‘celebrate Pride month’ campaign,” says Jonny Hamilton, SVP of Lightbox Studios. “And what better way to show our support than to use our incredible reach to drive donations which are critical for these non-profits to keep doing their important work.”
The campaign will rotate between all partners through June.