Spreading Joy and Giving Back: Leveraging Holiday Marketing for Donations
In honor of the 75th anniversary of the Marine Corps Reserve Toys for Tots program, Google joined forces with Toys for Tots to simplify holiday season donations like never before.
Scan. Shop. Donate. It’s that easy.
People walking the streets of NYC could easily scan the QR code and either shop for “The Best Toys” or donate to Toys for Tots right there on the spot.
Atomic Props fabricated custom-made, forced perspective, 3D toys for the wallscape install, complete with a lit Google search bar shelf
and audio of a train whistle and dinosaur rawr to grab people’s attention.
To get the forced perspective right, Atomic Props 3D modeled each of the toys, and CNC foam carved them.
We then used fabric, paint, and vinyl to create an accurate representation of each toy. LEDs lit the search bar shelf from within, to create an intriguing nighttime visual.
Watch these toys come to life in this adorable video Google made for social media.
Seasonal advertising campaigns can be highly effective in boosting sales and brand awareness, but they require careful planning and execution to make the most of the limited time window associated with each season or holiday. Staying creative, relevant, and in tune with your target audience’s preferences and behaviors is important.
Ready to get started on your holiday campaign?
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