LED Truck Media Launches Industry-First OOH MEDIA Spin & Win Experiential Game Across Mobile Digital Billboards, Bikes, and Digital Screens
Spin & Win
LED Truck Media Launches Industry-First OOH MEDIA Spin & Win Experiential Game
Across Mobile Digital Billboards, Bikes, and Digital Screens
MIAMI, FL — LED Truck Media today announced the launch of OOH MEDIA Spin & Win, the industry’s first fully interactive, mobile-enabled game deployable across LED trucks, LED bikes, and virtually any digital screen. Now available across the United States and Europe, the game establishes a new global benchmark for experiential out-of-home (OOH) advertising by transforming traditional displays into dynamic, measurable engagement platforms.
As brands worldwide shift toward performance-driven, interaction-focused marketing, OOH MEDIA Spin & Win offers a turnkey way to convert passive impressions into real-time consumer participation. Viewers engage by scanning a QR code or texting a keyword to a dedicated short code (where supported), entering optional brand-selected data fields, and spinning a digital wheel from their phone for a chance to win instant prizes. Rewards may include online promo codes, in-store offers, or branded merchandise; seamlessly integrating offline engagement with online and retail conversion paths.
“The Spin & Win Experiential brings interactivity to OOH at a level the industry hasn’t seen before,” said Cody McArdle, President of Sales at LED Truck Media. “With availability in both the U.S. and Europe, we’re giving brands a scalable, international solution for driving measurable engagement and collecting valuable first-party data.”
“The Spin & Win Experiential brings interactivity to OOH at a level the industry hasn’t seen before …we’re giving brands a scalable, international solution
for driving measurable engagement and collecting valuable first-party data.”
OOH MEDIA Spin & Win integrates directly into LED Truck Media’s experiential advertising suite, which supports QR and SMS activations, real-time analytics, and GDPR-compliant data collection for European markets. Onboarding is fast and customizable: brands provide prize inventory, brand guidelines, and legal copy (including T&Cs and Privacy Policy). LED Truck Media manages all technical setup, game configuration, live campaign oversight, and reporting.
“As advertisers look for OOH formats that operate more like digital channels, Spin & Win delivers an immediate and trackable call to action,” added Cody McArdle. “Whether deployed in New York, Paris, Los Angeles, or Berlin, the experience is seamless, scalable, and built for measurable results.”
At the conclusion of each activation, brands receive a comprehensive report detailing participation metrics, winner distribution, remaining inventory, and—if enabled—aggregated insights from consented data collection and retargeting activity.
With OOH MEDIA Spin & Win, LED Truck Media strengthens its position as a leader in experiential OOH, offering brands across the U.S. and Europe a powerful way to boost engagement, deepen brand affinity, and generate actionable marketing intelligence.
About LED Truck Media
LED Truck Media is a leading provider of mobile digital billboards, experiential activations, and hyper-targeted OOH solutions operating across the United States, Europe, and Australia. With a fleet of advanced LED trucks and digital bikes, the company delivers high-impact campaigns that combine mobility, visibility, and real-time consumer interaction. LED Truck Media partners with global brands, agencies, and organizations seeking innovative, measurable ways to reach audiences where it matters most.
For more information, visit https://ledtruckmedia.com/services/experiential-advertising
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