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LA Billboards Stand for Israeli Hostages

Black Llama Advertising and Bulletin Displays Team Up

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LA Billboards Stand for Israeli Hostages
Photo by KCAL News CBS Los Angeles


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Bulletin Displays shares with us the news coverage and billboards they placed throughout Los Angeles in support of Israel  and the Jewish Communities worldwide. The campaign, named “Let My People Go” displays images of the Israeli children who were kidnapped by Hamas. Bulletin Displays, received coverage on two prominent news networks, CBS News and NBC News, for their collaboration with Black Llama’s “Let My People Go” campaign.

Rob Engelson, co-founder of LA-based Black Llama Advertising was contacted by the pro-Israel nonprofit organization LoveisReal, this week about creating a campaign to raise awareness about the kidnappings.

Engelson said, “‘Let My People Go’ is kind of the real first priority of the campaign. The second priority was creating a campaign calling attention to the rise of antisemitism in Los Angeles and across the country.”

“Be ‘Pro-Semitic’ — something a little unique, a little different. ‘Pro’ is capitalized,” Engelson explained. “It’s something that I think will leave people with a little bit of intrigue and also thought of like, you know what, at this time, like, I think we can all rally around something that’s not negative.”

The digital OOH will run through the coming month on over 30 billboards throughout Southern California, with static billboards following throughout Los Angeles, then scheduled in the next few weeks for Miami and New York City.

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