Kind Snacks Builds ‘Grab + Go’ Billboard
Billboard Packed with 500+ pieces of garden-fresh produce and KIND bars
For one day only, Kind Snacks launched a Grab & Go Billboard, brimming with 500+ pieces of garden-fresh produce and KIND bars (of course), at Kings Cross station in London.
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The campaign comes after Kind Snack’s own research revealed that just 13% of Brits consume a daily handful of nuts, but almost half of all Brits (47%) would eat nuts more often if they were reassured that they are a healthy option. Thus, the point of Kind’s campaign is to put nuts on par with fruits and veggies.
“At KIND we have long been advocating the nutritional benefits of nuts, but our research has revealed that the majority of people aren’t consuming their recommended daily intake,” Kind Snacks UK head of marketing Audrey Arbeeny said. “Our Grab and Go billboard demonstrated in a simple, engaging moment that nuts shouldn’t be left by the way-side when it comes to conversations about nutrition. In fact, they should be elevated on a par with other nutritious, whole foods such as fruits and vegetables.”