It’s OOH’s Global Sustainability Task Force
World Out of Home Organization creates Global Sustainability Task Force
The World Out of Home Organization is creating a Global Sustainability Task Force of hand-picked expert practitioners from all sides of the global industry. The Task Force will be led by blowUP media CEO and WOO board member Katrin Robertson.
Among its duties will be:
*Positioning Out of Home (with a particular emphasis on DOOH) positively including a database of constructive evidence and relevant information sources.
*Sharing best practice on how companies and other WOO members can successfully implement sustainability into the heart of the business
*Advice on organizing a sustainability team
*Advice on engaging appropriate consultants with recommendations by region and country
*Guidance on potential costs
*Collating real Net Zero Initiatives, mission statements, in-house activities and action points
*Creating a regularly updated database of industry innovation
*Analyzing and improving WOO’s own carbon footprint
*Formulating a Global Guidelines Document for WOO members
Task Force lead Robertson says: “Sustainability is one of the most pressing issues facing advertisers and media owners and it’s important that Out of Home, as such a visible and public medium, takes a proactive stance.
…it’s important that Out of Home, as such becomes an engine for growth rather than an impediment.”
WOO’s own Sustainability Survey will also become an annual event canvassing views from all sides of the industry.
WOO President Tom Goddard says: “Sustainability is top of the agenda in all aspects of media and marketing right now and it’s vital that WOO helps its members make their case to advertisers and legislators.
“There is much good work being undertaken by many members, including some of the largest players in the business, but we must remember that we are a highly diverse industry in terms of stakeholders and owners and WOO can play a bigger role in helping members, smaller operators in particular, improve and communicate their sustainability performance.”
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia. Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org