Is Investing in Sports Stats for OOH Content a Viable Resource?
Digital—It’s about Content —Why Not Sports?
Sport is a language shared around the world. Fan’s, short for fanatics, follow their leagues, teams and events nearly 24/7. ESPN, FOX Sports and other related sport television networks have giving us constant and wide exposure to more than our traditionally followed events. The mobile phone has been a blessing for those who want to stay in the know. Having the games, news and scores at your finger tips, available anywhere, anytime has changed the way we watch and keep informed. While some games are on the radio, not every one is broadcast locally. What’s a fan to do?
While some games are on the radio, not every one is broadcast locally.
When the sports fan is traveling or out of the home, Outdoor Advertising may be the best and only media to allow the fan to check in. Recognizing the consumer as a large sport’s base, Adams + Fairway Advertising has partnered with STATS’, signing an agreement to bring live sports data and statistics to #OOH digital displays. STATS’ is a data platform which provides sports intelligence. . Adams + will receive full rights to use STATS’ live data for future advertising sales, to connect brands with sports information.
When the sports fan is traveling or out of the home, Outdoor Advertising may be the best and only media to allow the fan to check in.
The STATS’ data access allows Adams + to use on their digital OOH to keep fans continually connected especially while they are driving or out of home.
Ed Schulz with Adams + Fairway, shared, “By using STATS data, we can target these fans using live sports updates on our digital billboards, something countless brands are looking to do. It is important that out-of-home advertising stays relevant, and having access to STATS data helps us do that.”
It’s a clever investment by Adams + to tap enhanced sports content to boost digital advertising display sales. It will be interesting to see how Adams + integrates STATS’ granularity of detail, levels of various sport offerings, even how its selected, with an advertiser’s creative. Can’t wait to see the first use on streets.